Top Links This Week
SEO used to be a surefire way to get traffic. Now it’s much more complex. With LLM search, AI overviews and other new technologies, many websites are finding their referral traffic is less reliable. How do you still get eyeballs on your content? Christine Skopec lays out some options in this Semrush article.
Traffic for informational queries is down in Google AI Mode, but transactional queries are still performing well. Learn the details on how these vital queries are still making it to your site in this Search Engine Land piece from Frank Olivo.
New from RMDS
You've built your list. You've crafted great subject lines. Your emails are getting opened ... but are people actually taking action? Our own David Brandon explains in our latest Dispatch how to get your audience to act on your emails.