Top Links This Week
Influencer culture is undergoing a change right now. Many influencers have lost the trust of their communities … and brands are trying to figure out where to go next. In this HubSpot article, Sophie Miller lays out a case for a new kind of influencer: your own customer base.
The old “ten blue links” SERP is gone from search; many searchers have their question answered by an AI overview or informational widget before they ever see your link. So how do you win in this new zero-click environment? Sarah Stemen explains the changes — and lays out how to still find success — in this piece for Search Engine Land.
New from RMDS
Content access controls create exclusivity and build value for your brand which is why they’re so commonly used across the web. And you can implement them yourself. Rainmaker Platform allows for a huge amount of flexibility in how you gate your content. Here’s how to control content access effectively while still getting your audience interested in your story.
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