Top Links This Week
B2B marketers are often dealing with a group of decision-makers, not just one. And they may not even know everybody they’re trying to reach. Gordon Young of The Drum talks to marketer Tom Stein about his research on the hidden B2B buyer — and what it means for anyone trying to sell to them.
The marketing funnel is a time-honored and useful model for how customers come to your business. But these days, there are so many touchpoints and potential ways to engage that the funnel model feels a little simplistic. Rand Fishkin of SparkToro makes the case for a new model: the pinball machine.
New from RMDS
It’s critical for marketers to reach their audience through permission-based channels like email. But just getting to the inbox doesn’t matter if people don’t actually open the messages you’re sending. Our own David Brandon breaks down how you can stand out in the inbox with effective subject lines.
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