Top Links This Week
A recent Nature study on LLM persuasiveness found that GPT-4 can actually be more persuasive than humans in conversation. Read the full paper here.
The most powerful marketing content is content you don’t produce. Curt del Principe interviews Katie Parks of Apollo.io in this Hubspot piece on how you can get your biggest fans to create content for you.
New from RMDS

If you’re starting a small business, digital is a priority. You can no longer ignore it. Our own David Brandon goes through how to find digital marketing success with your new small business.